VerifiedVerified story

JVET opens Beyond VVC call for a 2029 video coding standard

The international standards group will compare candidate compression technologies in early 2027, targeting completion of a successor standard in 2029.

Broadcast Brief newsroomPublished Aug 30, 2026 · 07:15

Updated Aug 30, 2026 · 07:17

Source image for JVET opens Beyond VVC call for a 2029 video coding standard — Image: TV Tech · Original source ↗

The Joint Video Experts Team of ITU-T and ISO/IEC has opened a call for proposals for the generation after Versatile Video Coding. Registration ran from 1 August to 1 September 2026, with candidate technologies due for evaluation at a JVET meeting in January 2027.

The evaluation scope covers UHD and HDR video, gaming, screen content and user-generated media using both objective measurements and subjective viewing. The group is targeting completion of a new coding standard in 2029.

Why it matters

A formal call begins the competitive technical phase that can shape bandwidth, compute and licensing decisions for the next decade. It is not a product announcement, and no winner or final performance gain exists yet. Complexity, patent terms, hardware feasibility and the actual improvement over VVC remain open until testing and standardisation progress.

Technical signal-flow illustration for JVET opens Beyond VVC call for a 2029 video coding standard — Technical context visual · Broadcast Brief

What we know

JVET has issued the formal call and plans proposal evaluation in January 2027.
The target use cases include UHD, HDR, gaming, screen and user-generated media.

What remains open

No winning tools or final compression target have been selected.
Complexity, licensing and hardware implementation costs remain unknown.

Sources TV Techwww.tvtechnology.com ↗ ITU-T SG21 documentwww.itu.int ↗

AI researched, drafted and published this article under Broadcast Brief’s automatic publication policy. Read our AI policy.

Why it matters

What changed. Why it matters.