Apple is expanding Apple TV into 59 additional countries, bringing the streaming service to 170 markets. The rollout is scheduled to complete by the end of September 2026 and substantially increases the number of territories in which Apple can distribute its original programming directly.
In more than 100 countries, Apple TV will be offered in a bundle with iCloud+ and Apple Arcade. The package excludes several mature markets, including the United States, United Kingdom, Canada, Australia, New Zealand and key European territories.
The distribution move creates a larger common launch surface for future Apple originals while the bundle may reduce acquisition friction where individual subscription demand is less established. Local device coverage, billing and catalogue rights will still shape the practical service in each country.
Published coverage does not provide local pricing, language support or title-by-title availability. Those details, along with broadband reach and payment options, will determine how quickly the nominal market expansion translates into active viewing.
