Mediagenix is using SET Expo to demonstrate how its content-operations platform could support Brazil's DTV+ and TV 3.0 services. The workflow centres on a shared content catalog with metadata and rights information, feeding rule-based scheduling and distribution decisions.
The company also describes semantic metadata, AI-assisted curation and personalisation for hybrid broadcast and broadband services. The goal is to manage linear and on-demand variants from a common operational layer rather than creating a separate planning stack for every destination.
Why it matters
Brazil's next television platform expands the broadcaster's job beyond transmitting one fixed channel, making rights-aware catalog and scheduling systems strategically important. The current announcement is a demonstration, not a named customer deployment. Compliance detail, live interoperability, recommendation quality and measured operating gains remain unverified.
