Big Blue Marble will show AI-assisted capabilities for detecting and investigating content piracy at IBC2026. The workflow is intended to connect monitoring with forensic watermark analysis so a recording from a suspected illegal stream can be traced back to the originating subscriber or session.
The company is presenting the tools alongside multi-DRM and Concurrent Access Protection as a linked protection chain. Detection alone is not enough for premium live events: operations teams need evidence, a source identifier and a controlled enforcement path before disabling access or escalating an incident.
Big Blue Marble also operates cloud media services and says it used AI-assisted monitoring during ORF's Eurovision 2026 distribution, which delivered live feeds to around 80 broadcast and public-viewing locations in Austria. That deployment concerns service monitoring rather than a published piracy case, but it shows the broader operational environment in which the new tools are being developed.
The announcement does not disclose model performance, false-positive rates, watermark-vendor compatibility or response times during a live event. Those figures are critical because an incorrect enforcement action can affect legitimate subscribers while a slow result may arrive after the commercial value of a match has passed.
