LiveLike and ScorePlay have integrated their platforms to automate interactive fan content during live matches. ScorePlay supplies media and metadata describing players, sponsors, venues and fixtures, giving LiveLike Genie structured material to work from.
Through an API, a producer can give written instructions that define the intended interactive unit. Genie can select assets, assemble the experience and schedule it for delivery, but the announced workflow retains producer approval before publication.
The connection reduces the manual gap between finding a relevant clip and building a poll, prediction or other engagement layer around it. Metadata also makes sponsor and player context available without requiring every asset to be searched and re-entered by hand.
The partners have not published supported unit types, processing latency, error rates, rights enforcement, commercial terms or results from a live deployment. Human approval remains important because metadata and generated copy can be incorrect or unsuitable in a live editorial context.
